AdModus: PSA campaign management and tracking

One campaign record across the workflow

• Digital asset management organizes spots, versions, renditions and rights information.
• Distribution and delivery connects approved assets with station outreach and download pages.
• Tracking and measurement brings airing records and reporting context together.
• AI-assisted modeling and analysis supports campaign interpretation, with estimates identified as estimates.

Keep delivery and measurement clear

Sending a spot to a station, opening an email or downloading an asset does not establish that the spot aired. AdModus keeps these activities separate from measured occurrence records.

Audience and commercial-equivalent media value are estimates with a stated method. They should not be read as directly counted audiences, revenue or a station’s official rate. Missing information should remain identifiable rather than being shown as zero.

How AdModus and AdSync fit different workflows

AdSync focuses on digital campaign trafficking and reporting across advertising platforms. AdModus focuses on PSA creative assets, station delivery, and tracking and measurement. Choose the workflow that matches the work your team needs to manage.

For AdModus modules, a walkthrough and current availability, visit PSAReach’s product page. This introduction does not imply that AdModus is bundled with AdSync early access or that the two products share an account connection.