The ad ops reading room
Prepare a campaign, review the launch and understand the reporting. These guides explain the work behind AdSync’s trafficking workflow.
Guide
Campaign trafficking is the work of turning a media plan into configured ads: assigning creatives to placements, setting destinations and dates, checking the setup, and approving publication in the advertising platform.
Read the guideChecklist
Before launching a campaign, confirm the correct account, approved assets, destination URLs, schedule, measurement setup and publishing approval. After publication, verify the actual records and delivery in the platform.
Read the guideGlossary
Ad operations manages how campaigns are configured, delivered and measured. This glossary explains the terms used in AdSync’s trafficking and reporting guides, including important differences between delivery and website metrics.
Read the guidePlatform guide
Campaign Manager 360 (CM360) organizes trafficking around advertisers, campaigns, placements, creatives and ads. AdSync uses a sheet-based workflow to help teams prepare, review and approve campaign changes in its flagship integration.
Read the guideReporting guide
Cross-platform reporting brings delivery and website data into a common view. A useful comparison preserves each source’s definitions and aligns dates, time zones and attribution settings before drawing conclusions.
Read the guideProduct access
AdSync connects through the advertising provider’s authorization flow. Review the requested permissions, begin with validation, and approve live campaign changes deliberately. Access can be revoked through the provider’s account controls.
Read the guide