What is campaign trafficking?

Start with a clear trafficking sheet

A useful sheet names the campaign and account, placement or delivery destination, creative file, landing page, start and end dates, and the person responsible for approval. Use consistent identifiers so a renamed file does not become a second creative by accident.

Agree on the time zone and naming convention before importing. Missing instructions should be returned to the campaign owner for clarification, rather than filled in by guesswork.

A workflow your team can review

• Confirm the account, campaign scope and media plan.
• Prepare creative assets and destination URLs.
• Map each creative to its intended placement or ad.
• Review campaign settings and resolve QA findings.
• Obtain approval, publish, and check the resulting platform records.
• Monitor delivery and keep the launch record for later changes.

Where AdSync fits

AdSync brings sheet import, AI-assisted creative mapping, campaign QA, an approved push and reporting into one workflow. CM360 is its flagship integration; Google Ads and Meta support should be reviewed against your exact campaign requirements during a demo.

Automation can help organize and validate repetitive setup. The campaign owner still decides what should run, and should review the proposed changes before publishing. A completed import alone does not prove an ad is serving.

Check the result after launch

Compare the platform records with the approved sheet, confirm creative and destination assignments, and check delivery when the campaign is expected to start. Keep rejected or blocked items visible so they do not disappear into a success count.